Grant McCracken

Grant McCracken is a cultural anthropologist with a Ph.D. from the University of Chicago. He is recognized for his extensive work in studying American culture and business over the past 25 years. McCracken has authored several influential books, including "Culture and Consumption I," "Culture and Consumption II," "Big Hair," "Transformations: Identity Construction in Contemporary Culture," "Plenitude," "Flock and Flow," "Chief Culture Officer," and "Culturematic." Notably, his book "Chief Culture Officer" has won awards for its insights into corporate culture. His upcoming book "A New Honor Code" is set to be published by Simon and Schuster in January 2021.

McCracken founded the Institute of Contemporary Culture at the Royal Ontario Museum, where he also organized the first museum exhibit on youth cultures. He has held prestigious teaching positions at Harvard Business School, the University of Cambridge, and MIT, contributing significantly to academic discussions in his field. In addition to his academic roles, McCracken has worked with a diverse range of organizations, including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike, and Kimberly Clark, advising them on cultural trends and business strategies.

His expertise is frequently sought after in various media, having appeared on platforms like the Oprah Winfrey Show. McCracken is also a sought-after speaker at conferences and events, delivering talks such as "Culture to Advance Innovation" at TEDxHarlem and "10 Tools: How to Build Brands in a Digital World," where he discusses the significant impact of the digital revolution on branding. His insights are instrumental for businesses aiming to leverage culture for competitive advantage, with speaking topics that cover Business Culture, Trends, Change, Human Resources, Innovation, Marketing, and Social Media.