Greg Lutze

An idealist, Greg Lutze is passionate about the intersection of art and technology. Driven by the desire to honor art and artists, Lutze brings creative soul and vision to VSCO.

Lutze and Joel Flory co-founded VSCO. Despite the embarrassment of riches generated by a passel of solitary programmers, the founders of VSCO had no intention of dipping into a get-rich-quick scheme. They were doing quite nicely nurturing a little startup peddling digital editing tools to the likes of professional photographers and graphic designers, thank you.

Launching VSCO Cam—and version 2.0 this June—changed everything. The free iOS app offers a selection of presets (i.e., photo filters) and simple editing tools all rolled neatly into a mini social platform. Users can keep their photo "grids" within the app or share their favorites on Instagram, Facebook, Twitter, and Weibo.

With over a million downloads in the first week, the app’s drawn a massive following that goes way beyond professional photographers. Thanks to a hashtag (#vscocam is added automatically when photos are taken or manipulated in its app), amateur photographers are also uploading their postage stamp-sized oeuvres at an astounding rate. Instagram alone boasts over 4 million VSCO-tagged images.

Lutze received his degree in Business Marketing from George Fox University. Before Co-Founding VSCO, Lutze worked as Creative Director for design agencies in Seattle and New York.