Gregg Dedrick

Gregg Dedrick is president and CEO of Spirit Consulting, Ltd., a brand-building firm specializing in reviving the culture within organizations to achieve transformational growth. Gregg has successfully led major brand-building efforts at PepsiCo, Yum! Brands and KFC, where he most recently served as president for five years. He understands that at the heart of every successful organization are the people who believe in it and bring it to life. His ability to define the essence of the brand and revolutionize the culture are keys to his success in building dynasty brands. A veteran of more than 20 years in the consumer and hospitality industries, Gregg was the architect of Yum! Brand’s world-renowned recognition culture. He has traveled around the globe teaching his personal style of leadership, where he draws on his learnings and relationships with distinguished business leaders – from global brand presidents to championship basketball coaches -- to share the powerful lessons of building a brand and culture the right way. Working with companies across the United States – from small non-profits to the Fortune 100 – Gregg is a trusted business partner to executives who seek his winning approach to strategy, structure and culture. One of Spirit’s highly specialized consultation services is pre-conference planning to establish a powerhouse agenda that creates moments lasting well beyond the event. Audiences who hear Gregg speak leave with the conviction that it’s never too late to create your own do-over. Whether it’s a company brand do-over or a personal do-over, Gregg shares five key tenants to identifying where you want to be and a roadmap for getting there – all in his unique style of storytelling.