Gregg Lederman

Gregg Lederman is known as the "Brand Integrity Guy." After attending one of his presentations, it's clear why his expertise in engaging employees and delivering a more profitable customer experience is highly sought after.

Participants who attend Gregg's interactive presentations and workshops, delivered to associations as well as at corporate and university conferences, consistently rate him among the best speakers. His sessions often involve real-life case studies that underline the financial impact and practical realities of employee engagement. Gregg's keynote titles like "FUEL THE CRAVING IN 10 MINUTES BY FRIDAY™" and "THE FOUR TRUTHS TO BEING A GREAT LEADER™" reflect his focus on strategic recognition and leadership development. More than 85 percent of Gregg's bookings are repeat hires by clients who appreciate his insights into creating an engaged workforce, developing trusted leadership habits, and designing optimal customer experiences.

Gregg's two-time award-winning book, "Achieve Brand Integrity: Ten Truths You Must Know to Enhance Employee Performance and Increase Company Profits," and his trademark Achieving Brand Integrity Model have been used by corporations across the U.S. to integrate their company brand into employee performance systems from hiring and customer service training to employee recognition and performance evaluations. He has authored other influential books, including "Crave: You Can Enhance Employee Motivation in 10 Minutes by Friday" and "Engaged!: Outbehave Your Competition to Create Customers for Life," which have also contributed to his reputation as a thought leader in the field.

Driven by a relentless desire to help as many people as possible "Live the Brand," Gregg has made it his personal mission to dramatically improve peoples lives by positively enhancing work cultures and the customer experience while increasing company profitability. His work, along with the work of his team at Brand Integrity Inc., where he is currently the CEO, has helped many "best places to work" companies like Wegmans Food Markets, Erickson Retirement Communities, and the American Red Cross close the gap between their business strategies and the employee behaviors needed to bring those strategies to life.

Gregg received his MBA from the William E. Simon Graduate School of Business Administration, where he has been a professor for over 18 years, teaching executive MBAs in his course: Leading Organizational Change. He is also a member of the National Speakers Association. Gregg resides in Rochester, NY, with his family.