Heather Lowery

A strategist, creative visionary, power-negotiator and dealmaker, Heather Lowery is the President and CEO of Femme It Forward, the revolutionary multi-format music & entertainment company whose mission is to celebrate, educate and empower women. She was recently appointed this role through her new joint venture partnership with Live Nation, which she runs with a five-member team.

Under the new joint venture, Femme it Forward will expand its reach in the coming year across multiple genres of music and entertainment mediums including female-led music festivals, concerts, original content, comedy shows, philanthropic endeavors, panels, college engagements and much more. Lowery and her team plan to give over 100 female artists performance opportunities across 2020.

Femme It Forward, which Lowery launched during her time as Vice President of Talent and Touring at Live Nation Urban in 2019, has produced more than 20 concerts and panel sessions featuring performances by Cardi B, Jill Scott, Jorja Smith, City Girls and Brandy, along with newcomers like Kiana Ledé and Nicole Bus. The series notably donates a portion of every ticket sold directly to charities supporting women in music education, career development, empowerment, homelessness, domestic abuse and incarceration.

Prior to this, Lowery was an integral part of the Live Nation Urban team. She was essential in bringing the world RapCaviar Live, in partnership with Spotify, bringing the likes of of Chance the Rapper, Migos, Cardi B, and Juice WRLD to their fans. She also played large roles in producing Broccoli City Festival, as well as The Roots Picnic which moved locations in 2019 to accommodate its largest crowd ever with over 25,000 tickets sold. She also launched Atlantic Records Presents, the first ever HBCU Tour where she booked several homecoming concerts for HBCUs and other colleges including Howard University, Texas Southern University, Morgan State, Bowie State, NC Central, Rutgers University and many others. Additionally, with her team at Live Nation Urban, Lowery produced several festivals including the 3-day sold out BETX experience, the 3-day inaugural SuperBowl Music Fest with over 20K tickets sold, H.E.R.’s inaugural Lights on Festival which sold out in 30 minutes after the on-sale as well as the largest ever Lil Weezyana Festival with an attendance of 25K amongst several other monumental events in the Hip Hop, R&B and Gospel space.