Hiroshi Mikitani

Hiroshi "Mickey" Mikitani is a Japanese entrepreneur, investor, and philanthropist recognized as the founder, chairman, and chief executive officer of Rakuten, a global e-commerce and internet services company. After starting his career in banking and investment, Mikitani launched Rakuten as an online marketplace supporting small and medium-sized merchants, expanding it into an international ecosystem that includes online retail, financial services, digital content, communications, and professional sports. Under Mikitani's leadership, Rakuten has established itself as a technology brand and innovator in online loyalty programs, fintech, and cloud-based mobile networks.

Mikitani has overseen Rakuten’s international growth through acquisitions, strategic partnerships, and sports sponsorships, increasing the company’s global visibility. He guided Rakuten’s entry into messaging and communications with services like "Viber," as well as into streaming, content distribution, and financial technology through online banking, securities, and payment platforms. Mikitani also serves as owner of the Tohoku Rakuten Golden Eagles baseball team and has been involved in global football through Rakuten’s partnership with FC Barcelona, reflecting his expertise in global marketing and fan engagement.

Beyond Rakuten, Mikitani is active in Japan’s business and policy sectors. He has served on government advisory councils focused on economic strategy and innovation and co-founded the Japan Association of New Economy to advocate for regulatory reform and digital transformation. As an author, Mikitani has written books such as "Marketplace 3.0: Rewriting the Rules of Borderless Business," discussing internet-driven commerce, globalization, and organizational culture. His decision to implement English as Rakuten’s official corporate language has been studied as a case in leadership and change management, highlighting his approach to building a global company.

Mikitani’s work has been recognized by business and civic organizations with awards for entrepreneurship, innovation, and contributions to the digital economy. He has appeared on global rich lists and in international business media, and is a frequent speaker at economic forums, technology conferences, and corporate events. Mikitani often addresses topics such as disruption, the future of retail and finance, and the impact of technology on society.

Throughout his career, Mikitani has participated in philanthropy and social impact initiatives, particularly in disaster recovery and education. Following major natural disasters in Japan, he utilized Rakuten’s platforms and personal resources to support reconstruction and community revitalization, and has spoken about corporate responsibility and sustainable growth. His experience in innovation, entrepreneurship, and digital transformation positions him as a credible presence for audiences interested in the future of the digital economy.