Horace Luke

In 2011, Horace Luke co-founded Gogoro, an electric scooter and battery swapping company, with a vision for leveraging innovation to introduce sustainable energy and transportation to the masses across the world’s most congested cities. As CEO and Chairman, he is responsible for the company’s vision, strategy, products, global operations and guiding board initiatives.

Luke and co-founder Matt Taylor developed a smart scooter along with a smart energy grid that allows riders in Taipei to swap out batteries anytime it starts running low. In April 2022, Gogoro became the first unicorn start-up in Taiwan to be listed in the United States, at a value exceeding US$1 billion. It is also the first time Taiwan has made it to the NASDAQ in 16 years, doing so through a merger with a special-purpose acquisition company.

Luke has expanded Gogoro's reach overseas, partnering with Chinese, Indian and Indonesian enterprises. In May 2022, he collaborated with Metro Motor, Israel’s biggest two-wheel vehicle dealer, and Paz, the country’s leader in the natural gas and energy industry in launching battery exchange platforms for smart vehicles. It also launched the Sandbox Pilot Program with Cycle & Carriage, a subsidiary of Jardine Cycle & Carriage, a Singapore-based company with operations around Southeast Asia. It unveiled the world’s first swappable solid-state battery prototype for electric vehicles in the same year.

Previously, Luke was the Chief Innovation Officer at HTC, where he led all product strategy and innovation. Prior to that, he worked at Microsoft, where he led product ideation and brand creation for the original Xbox, and drove brand and user experience innovation across several of Microsoft’s leading products and services. He began his career at Nike where he played a key role in the development of many of Nike’s most iconic brands and experiences.

Born in Hong Kong, Luke moved to Washington at age 13. He attended the University of Washington, studying industrial design.