Huda Kattan

Huda Kattan is an American makeup artist, beauty blogger, and entrepreneur. She is the founder of the cosmetics line Huda Beauty.

In 2006, Kattan moved to Dubai, since her father was offered a teaching position there. A few years later, Kattan moved to Los Angeles, where she studied makeup artistry. Among her clients were celebrities such as Eva Longoria and Nicole Richie. Kattan then returned to Dubai where she became employed by Revlon as a makeup artist. In April 2010, upon the advice of one of her sisters, Kattan started a beauty-related WordPress blog which she named "Huda Beauty" on which she would post makeup tutorials and tips.

In 2013, Kattan founded a cosmetics line which, like her blog, is also called Huda Beauty. Her first product, a series of false eyelashes, was released through Sephora. The Huda Beauty label achieved success with the sales of the false eyelashes, which were famously worn by Kim Kardashian.

Kattan's company, which is based out of Dubai, later began to offer other beauty products, including eye shadow palettes, liquid lipsticks, lip liners, highlighter palettes, foundation, and false nails.

Kattan achieved popularity on Instagram, attaining more than 54 million followers as of 2023. Kattan is ranked #1 on the "2017 Influencer Instagram Rich List", earning $18,000 for each post of sponsored content. Kattan has been described as "a Kim Kardashian of the beauty influencer economy", and was declared one of the "ten most powerful influencers in the world of beauty" by Forbes magazine. She was chosen as one of "The 25 Most Influential People on the Internet" by Time magazine in 2017. Kattan has reportedly personally influenced whole brand and product lines sales in the region. In 2017, after she has mentioned Foreo product on her YouTube channel, brush sold out in a week in Harvey Nichols and Bloomingdale’s Dubai. In 2020, Kattan was listed on Fortunes 40 under 40 In 2021, Kattan was ranked number one on cosmetify Beauty Influencer Rich List.

In 2018, Kattan began starring in her own original Facebook Watch reality series entitled Huda Boss, alongside her family.

In 2021, Kattan participated in a campaign to provide food and donated one million meals through her cosmetics company Huda Beauty.

In November 2023, Kattan was named to the BBC's 100 Women list.