Jackie Aina

Jackie Aina is a Nigerian-American beauty YouTuber. She advocates for visibility of people of color in the cosmetic industry. She has partnered with Anastasia Beverly Hills, e.l.f. Cosmetics, Too Faced, Sephora and Sigma Beauty.

According to Entrepreneur, Aina "kept getting told at makeup counters that the trends she wanted to try wouldn't work for her complexion", and so she started creating videos "about the products and looks she loved that could work for anyone".

As a champion for diversity within the makeup industry, Aina argues that people of color are poorly represented and often ignored in the beauty industry, and has criticized makeup shade ranges for not being inclusive. She has continuously pointed out the lack of darker shade ranges for foundations within lines.

In 2016, Aina collaborated with e.l.f. Cosmetics to create an eye shadow palette. In August 2019, Aina released an eyeshadow palette with Anastasia Beverly Hills.

In late 2017, Aina voiced her opinion that a popular foundation line by cosmetics brand Too Faced did not feature enough shades, Too Faced announced a collaboration with her to expand the shade range of its Born This Way foundation. By June 2018, the shade range had been expanded from 24 to 35 shades.

In July 2020, Aina announced the release of her home goods line, Forvr Mood, which sells candles, skin-care products, and fragrances.

At the 49th NAACP Image Awards on January 15, 2018, Aina won the NAACP Image Award for "YouTuber of the Year". The NAACP introduced the award category in partnership with Google, in 2018.