Jackie Huba

Jackie Huba is a top branding keynote speaker and strategic marketing executive with over three decades of experience, known for pioneering the concept of "customer evangelism." Her first book, "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force," delves into how businesses can cultivate customers who are motivated to spread the word about the brand. Her follow-up, "Citizen Marketers: When People are the Message," explores the evolving realm of social media and the significance of brands embracing a culture where loyal customers participate actively. Both books have become essential resources in understanding customer loyalty and the impact of social media on marketing.

Huba's third book, "Monster Loyalty: How Lady Gaga Turns Followers into Fanatics," examines the strategies used by Lady Gaga to maintain a fervent fan base, drawing parallels that businesses like MINI, Whole Foods, and Maker's Mark have applied to enhance customer loyalty. Besides her published works, Huba has significantly influenced various sectors through her consulting services, assisting companies like Discovery Communications, Whirlpool, Dell, and Kraft in nurturing deeper customer relationships. She is recognized for her expertise in fostering highly engaged superfans, or "one percenters," to enhance brand growth and loyalty.

An esteemed author and contributor to Forbes.com, Jackie Huba has been named one of the ten most influential online marketers. She co-authors the award-winning Church of the Customer blog, attracting over 100,000 daily readers, and is a founding board member of the Word of Mouth Marketing Association. Her insights have been highlighted in major publications including the Wall Street Journal, the New York Times, Fortune, and Fast Company. Huba also extends her influence through her groundbreaking work on personal empowerment, captured in her book, "Fiercely You: Be Fabulous and Confident by Thinking Like a Drag Queen," endorsed by RuPaul. This book offers valuable lessons on building confidence and embracing one’s persona, inspired by the artistry of drag queens. Huba continues to be a sought-after speaker for her engaging and insightful presentations on customer experience, marketing, and innovation at international platforms.