Jamie Power is Senior Vice President, Addressable Sales at Disney Advertising, where she is responsible for propelling Disney’s high-growth addressable business, including programmatic, self-serve, performance marketing, go-to-market enablement and streaming. In this role, she is responsible for powering more than one third of advertising deals programmatically, by connecting Disney’s inventory to the ad ecosystem through greater interoperability and automation. She also oversees partnerships for third-party data platforms.
Power is a believer in the ability of data to drive audience-targeting across screens and has been focused on bringing advanced analytics to the television marketplace for a majority of her professional career. Prior to Disney, Power was Chief Data Officer and COO for Advanced TV at Cadent, where she spearheaded the go-to-market for one of the first programmatically enabled Addressable platforms and was instrumental in co-founding one2one Media. Earlier, she spent more than a decade on the buy side at major holding companies, and was a founding member and managing partner at MODI Media, GroupM’s advanced television group.
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Please Note: All American Speakers Bureau is a full-service talent booking agency providing information on booking Jamie Power for speaking engagements, personal appearances and corporate events. Contact an All American Speakers Bureau booking agent for more information on Jamie Power speaking fees, availability, speech topics and cost to hire for your next live or virtual event.
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