Jane Fulton Suri

Jane Fulton Suri is Partner and Creative Director at IDEO. As such, she’s responsible for evolving excellence in content and craft, human insight, and design thinking in service of clients worldwide.

Jane came to IDEO with a background in psychology and architecture and the ambition to bring social science-based perspectives to our design practice. Working on diverse challenges for clients in multiple industries, she pioneered human-centered approaches and fostered a collaborative community of kindred spirits, including designers, anthropologists, and other social scientists. She evolved techniques for empathic observation and experience prototyping that are now employed widely in the design and innovation of products, services, and environments, as well as systems, organizations, and strategies. Jane went on to colead IDEO’s global Consumer Experience practice. Based in Boston, she now focuses on the creative direction of the company.

To increase the accessibility of human-centered tools, Jane coauthored and published IDEO’s Method Cards. She also created Thoughtless Acts? Observations on Intuitive Design (Chronicle Books, 2005), a collection of snapshots that depict the subtle and creative ways in which people interact with the world. Jane believes that everyone is creative and resourceful at heart — and can earn great rewards by tapping into that capacity. As designers face increasingly complex and systemic challenges, she has begun to look beyond human behavior to explore how patterns in nature and living systems may inform and inspire more elegant and sustainable solutions.

Jane is a popular public speaker: she addresses design and business audiences, and she lectures at the California College of the Arts, Stanford University, and the University of California, Berkeley, and other schools internationally. Her work has won design and research awards, including Industrial Designers Society of America and Industrie Form Europe. She holds several patents for design innovations.