Jasmine Roth

Jasmine Roth is the founder of Built Custom Homes, curator of the online retail store The Shop by Jasmine Roth and host of HGTV’s hit shows "Hidden Potential" and "HELP! I Wrecked My House". She was also on HGTV’s "Rock the Block" Season 1, but we won’t spoil the winner for you! Building custom homes is her bread and butter and she loves finding ways to make homes as personal, functional and beautiful as possible.

Growing up, Roth spent her childhood weekends building playhouses and furniture in her dad’s garage. She met her husband, Brett, in college and graduated with a business degree in entrepreneurship and new venture management from the school of business. In 2012, Roth launched her boutique development company, Built Custom Homes. As owner and founder, Roth runs her projects with a hands-on approach and customizes each home to the family that will eventually live there. Roth's website is rapidly growing, and her first book, titled, "House Story: Insider Secrets to the Perfect Home Renovation," was published in 2021. (You can grab your copy here) In 2023 she rolled out Virtual Design Consulting with Built Custom Homes to assist clients around the world.

When she isn't on the job, Roth loves to play with her daughter Hazel Lynn, travel, snowboard, cook and spend time with her husband Brett. She lives in Huntington Beach, CA and Park City, UT.