In addition to direct coverage responsibility, he serves as group head for the global software research team.
Prior to joining Credit Suisse in 2005, Maynard was the Global Software Coordinator and Senior Software Analyst for Merrill Lynch. In February 2004, Maynard launched the On Demand Index to track and measure the rise of On Demand business models and the trend of Software as a Service.
Before moving into investment research, his professional experience includes product marketing and business development for two software start-ups in the Customer Relationship Management and Java development space. Maynard was a co-founder of Verix Software and played a key role in selling the company to Inference Corporation in 1998. Maynard earned a Master of Business Administration in Information Technology from the Marshall School of Business at the University of Southern California in 1998 while working full-time, and holds a Bachelor of Science degree in Finance from California State University at Sacramento in 1993.
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