Jaynie L. Smith

There are hundreds of marketing firms and consultants who tell you they can position you to succeed. Yet very few understand large and middle-market companies the way Jaynie L. Smith does. As the President/CEO of Smart Advantage, Inc., she brings a wealth of expertise to her role as an international consultant recognized for her deep understanding of competitive advantage in business.

She will startle you, stump you, and then teach you.

Jaynie L. Smith, an acclaimed author of "Creating Competitive Advantage" and "Relevant Selling," speaks live, delivering content-rich and personalized messages that transform businesses. Her firm, Smart Advantage, Inc., has led over 300 companies through her proprietary process, achieving growth of 10-40% within 12 months of implementation.

Jaynie speaks nationally to groups ranging from 30 to 1,000 and helps businesses define their competitive advantages. Companies bring her in to speak to their officers, Board members, sales, and marketing groups, and their executive leadership team. Her presentations are particularly focused on identifying and communicating unique competitive advantages to increase customer retention and sales close rates.

Groups find her focus on sales and marketing message improvement work equally well for profit companies as with non-profit organizations. Her speaking topics include Business Performance, Business Strategy, Business Trends, Marketing, and Peak Performance, with keynotes like "What’s Your #1 Competitive Advantage? It’s Not What You Think It Is" and "Increase Profit Without Lowering Price by Using Relevant Selling."

Jaynie’s proven success and experience include:

• Client company revenues consistently increase by double-digit growth within 6-12 months of implementing her Competitive Advantage Program.
• Helped over 2,000 CEO’s from over 400 industries define their competitive advantages.
• 20 Years experience with Fortune 500 companies.
• Over 30,000 hours of experience with CEOs of mid-market companies.
• 18 top performer awards for CEO coaching

MOST REQUESTED TOPICS:

10 Most Common Competitive Advantage Flaws

• Introduces the basics of competitive advantages and why every company needs them.
• Explores how companies can increase their bottom line by avoiding costly mistakes.
• Provides audience with hands-on solutions to the ten most common mistakes.
• Real-world examples which will send you running back to the office to implement.

Competitive Advantage: Is Yours a Hit or Myth?

• What is and is NOT a competitive advantage.
• Identifying competitive disadvantages and using them to create competitive advantages.
• Competitive positioning and attracting new customers.
• Avoid loss of existing market share.
• Increase referral rate.
• Minimize price as an issue.

Recession-Proof Your Business with Competitive Advantage

• Maintaining market share in a downturned market
• Competitive positioning to maintain the current customer base and attract new customers.
• How not to compete on price…ever!
• Practical concepts you can implement immediately.

BOOKS:

"Creating Competitive Advantage" and "Relevant Selling" are heralded as influential books in the business world. Whether you are a retailer, manufacturer, distributor, or service provider – if you cannot answer this question: “Why should I buy from you and not your competitor?” you are surely losing customers and market share. These books are filled with entertaining stories and step-by-step exercises on how to pinpoint your competitive advantages, develop new ones, and transform your sales and marketing messages.

A must-read for every CEO and Sales and Marketing executive!