Jeff DeGraff

Jeff DeGraff is the Professor of Management and Organizations at the Ross School of Business at the University of Michigan. He teaches MBA, EMBA, BBA, and Executive Education courses on leading creativity, innovation, and change. DeGraff’s research and writing focus on innovation strategy, change and innovation competency development, and leadership development. He is also known for developing the Competing Values Framework, a widely utilized tool for assessing organizational innovation and growth.

DeGraff is an author and co-author of several notable books including "Innovation You," "Creativity at Work: Developing the Right Practices to Make Innovation Happen," "Leading Innovation: How to Jumpstart Your Organization's Growth Engine," and "The Innovation Code: The Creative Power of Constructive Conflict." In "The Innovation Code," he emphasizes the importance of integrating contrasting perspectives to foster creativity and innovation. His work has been recognized with multiple book awards, showcasing his significant contribution to the field of innovation.

DeGraff’s mission, often described as "the democratization of innovation," involves making innovation accessible to everyone, everywhere, every day. He extends his teachings through various platforms including his public television program "Innovation You," and a radio segment on Michigan Radio called "The Next Idea." His insights have been featured in top publications such as Business Week, US News and World Report, and the Wall Street Journal.

In his professional capacity, DeGraff has consulted for half of the Fortune 500 companies, including high-profile clients like Google, Coca-Cola, and General Electric. He played a pivotal role at Domino's Pizza as part of the executive team during its expansion from a $50M company to a $2B enterprise. As the founder of the Innovatrium, an innovation center and consulting practice, he advises a variety of think tanks and governments globally, with significant work across Europe and Asia.

Recognized as "The Dean of Innovation," DeGraff's pragmatic and creative approach to innovation has established him as a leading figure in the field. His efforts focus not only on fostering innovative thinking within organizations but also on empowering individuals through personal innovation sessions and interactive formats such as Q&A sessions and fireside chats. His broad experience and forward-thinking methodologies have made him a sought-after speaker and advisor on innovation and strategic growth.