Jeff Fromm

Jeff Fromm is a subject matter expert and professional speaker on consumer trends, marketing, and innovation, with a focus on generational marketing, particularly targeting Millennials and Gen Z. He has delivered over 500 keynote presentations globally, addressing diverse audiences across various industries.

He is a contributing writer for Forbes and has authored four books: "Marketing to Millennials," "Millennials with Kids," "Marketing to Gen Z," and "The Purpose Advantage." Fromm regularly integrates insights on youth culture and purpose-driven innovation into his discussions, emphasizing the impact of brand purpose on consumer loyalty and business profitability.

Jeff is the president of FutureCast, a consumer trends consultancy that is a division of the ad agency Barkley. His work goes beyond discussing trends; it involves applying these insights to formulate marketing and innovation best practices. His presentations are enriched with humorous stories, provocative new strategy paradigms, and are supported by rigorous research and documented client profit growth.

With more than 25 years of brand marketing consulting experience, Fromm also serves on the Board of Directors at Three Dog Bakery and Tickets for Less. His educational background includes graduating from The Wharton School of the University of Pennsylvania and attending The London School of Economics.