Jeff Molander

Jeff Molander is a social sales trainer and public speaker renowned for his expertise in converting social media efforts into tangible sales results. He co-founded what is now the Google Affiliate Network and the search marketing division of Publicis Groupe, showcasing his pioneering spirit in the digital marketing arena. Currently, he serves as an adjunct digital marketing faculty member at Loyola University’s School of Business. His book, "Off The Hook Marketing: How to Make Social Media Sell for You," offers businesses a clear, practical way to generate sales through platforms like Facebook, YouTube, LinkedIn, and blogging.

Molander’s approach to social media is distinct in that he provides a systematic way to leverage these platforms for lead generation and sales, based on a year-long study of top social sellers. This methodology is well-detailed in his book, which debunks common myths propagated by self-proclaimed social media "gurus" and instead focuses on practical, actionable strategies. His insights help businesses understand the reality of social media in commerce, emphasizing content marketing, personal branding, and the creation of a sales-oriented culture within marketing organizations.

When speaking, Molander engages his audiences with a combination of inspiring success stories and practical tips that demystify the process of making social media a valuable sales tool. He addresses common misconceptions head-on, providing clarity and a path forward for businesses looking to harness the power of social media effectively. His presentations are known for their engaging and entertaining style, which not only addresses the audience's concerns but also motivates them with achievable next steps. Since 1997, Molander has been advising and motivating business executives, leveraging his extensive experience to help them navigate the evolving landscape of digital marketing.