Jeff Slutsky

With a background in both advertising and public relations, Jeff Slutsky had an opportunity to apply his expertise when he became part owner of a night club and later a health club. With the marketing expenses becoming his own responsibility, he began to develop effective, low-cost tactics to enhance sales. This approach evolved into what is widely known as "Street Fighting."

His "Street Fighting" program has garnered extensive national media coverage from reputable publications such as The Wall Street Journal, USA Today, and BusinessWeek, and has been featured on television networks including CNN and PBS through shows like Small Business Today and CNNfn's Who's In Charge. The program emphasizes innovative problem solving and budgeting strategies that are crucial for building business with minimal expenditure.

Slutsky is the founder and president of Street Fighter Marketing based in Columbus, Ohio, where he resides and focuses on helping businesses exploit marketing opportunities with restrained budgets. He has authored several influential books, including "Street Fighter Marketing Solutions: How One-On-One Marketing Will Help You Overcome the Sales Challenges of Modern-Day Business" and "No B.S. Grassroots Marketing." His extensive client list includes prominent names like AT&T, American Express, Walt Disney, Chevron, and Honda. Additionally, Slutsky is known for his musical parodies performed at various events, showcasing his creative and engaging approach to marketing.