Jennifer T. Willey

Jennifer Willey launched Wet Cement in 2017 to help accelerate personal and professional growth while cultivating inclusivity through keynote speaking, training, coaching, and strategic consulting. Wet Cement works with Fortune 500 companies, start-ups, and global associations. Our gender equality practice, Advance Women at Work, offers empowerment programs for female employees and Inclusive Leadership Training for all managers.

Willey is a global Keynote Speaker and Content Creator. Fearless in 5 is her career-enhancing microlearning video series that helps business professionals learn how to be more fearless at work and in life. She currently serves as an Advisor to Comexposium Japan to provide a global perspective on the key trends impacting gender equity and inclusivity. Jenn also co-developed and leads the DPAA Advisory Board for the global Women’s Empowerment Initiative for the Digital Out-of-Home Industry (WE.DOOH).

Willey is honored to have led both keynotes and breakout sessions at SHRM Annual conferences in New York, New Jersey (Garden State), and Florida. Willey is a member of the Central New Jersey Chapter of the Society for Human Resources Managers (SHRM), as well as the National Speakers Association and the Diversity Alliance for Science (where she serves on the Membership Committee and founded the Supplier Partnerships for Insights Relationships and Learning). She was the keynote speaker at the NJ Conference for Women in 2023, the inaugural recipient of the "Driver of Diversity" award from Captivate, and named the “Woman of Achievement” by the Princeton Mercer Chamber of Commerce in 2023.

Before launching Wet Cement, Willey spent 20+ years leading sales, strategy, and marketing for innovative tech and media companies, including Yahoo, The Trade Desk, AOL, and WebMD. Jenn brings a unique perspective to public speaking and communication, given her experience as a journalist and on-camera talent earlier in her career. She served as a television news anchor and reporter for ABC and CBS affiliates. She first learned how to command a room when she was initially certified as a Fitness Instructor more than 30 years ago, and today still combines her love of empowering and motivating others to achieve their potential.

Willey volunteers to support the advancement of women. Wet Cement donates 1% of its profit and 1% of its time to the non-profit Working for Women. Jenn volunteers to help certified Women-Owned Businesses as a trainer on Confident Communications for the Women-Owned Business Enterprise Council (WBENC) SAGE Program. She is a member of the Executive Women of New Jersey where she serves on the committees for ‘Seat at the Table’ and "Salute to the Policymakers". In addition, she is a founding member of the Enrichment Committee for Impact100 Jersey Coast, a philanthropic organization for women. Willey was also the founding chairperson of the WebMD Women's Leadership Network and a founding member of the AOL Women’s Network. She previously served on the Board of the Alliance for Women in Media.

Willey graduated from Cornell University with a degree in Communications, and earned her Diversity and Inclusion certificate from Cornell. She is a proud mom to two teenage sons and lives in New Jersey with her husband. Learn more about Wet Cement, our Gender Equity Practice Advance Women at Work.