Jennifer Walker

Jennifer Walker co-founded Walker Drawas and leads Hallmark’s Global Trends team and Visual Studios. In her role at Hallmark, she oversees more than 80 creative professionals who form the core of one of the world’s largest and best-known in-house creative organizations.

Before her tenure at Hallmark, Walker began her career in public relations at AEFFE USA, representing Alberta Ferretti in New York City. She has held significant roles in PR and marketing, including at LaForce and Stevens where she handled full scope service strategies and event support for brands such as H&M and American Eagle. As Vice President of PR and Marketing at ALLSAINTS, she played a crucial role in launching the brand in the United States. Her experience also includes enhancing trade marketing efforts for Quiksilver, Roxy, and DC brands.

Walker Drawas, the company she co-founded, has established partnerships with major industry players like REVOLVE, New Era Cap, PUMA, and Universal Dreamworks, and has worked with fashion and cosmetic brands including Hudson Jeans, PacSun, Ksubi, French Connection, Baja East, Lucky Brand, ColourPOP Cosmetics, Kylie Cosmetics, and Kate Somerville. Additionally, her company has collaborated with renowned eyewear brands such as Ray Ban, Persol, Oakley, and VOGUE eyewear. Walker’s work with Hallmark and Walker Drawas has been instrumental in forecasting major consumer trends such as wellness, evolving family roles, and the global sustainability movement.

Walker holds a BFA from Ringling College of Art and Design. She resides in Shawnee, Kansas, with her husband and two young children.