Jessalynn Siwa

Entrepreneurship is nothing new to the Siwa’s. Jessalynn Siwa’s journey began in her hometown of Omaha, Nebraska, where she owned a dance studio and her husband, Tom, was a local chiropractor business owner. Together Tom and Jessalynn had two children, Jayden and JoJo. Both children had big aspirations and dreams.

“As parents, you want to encourage your children to pursue their dreams and be their unique selves. Over the years our journey has been exciting, hard at times, and something I have never regretted for one second! I have learned and grown so much along the way that I want to now help others by sharing my story. Whether that’s sharing my family’s next adventure, teaching you something new, or just having a mom to mom, heart to heart.”

Before JoJo Siwa became a certified YouTube and Nickelodeon sensation — and newly deemed LGBTQ icon — she was a competitive dancer ushered into the world of television by her mom Jessalynn. JoJo competed on the second season of Abby Lee Miller’s show Abby’s Ultimate Dance Competition before enrolling into the Abby Lee Dance Company, with her and Jessalynn joining Season 5 of Dance Moms. After signing a contract with Nick, she emerged into a Gen Z superstar, with Jessalynn by her side every step of the way.

Now, the mother-daughter duo are calling the shots on their new Peacock series "Siwas Dance Pop Revolution," where Jessalynn puts young contestants through a series of challenges, with choreography provided by JoJo, to form a new girl group.