Jessi Roberts is the President and Boss Lady at Cheekys Brand. Founded in 2011 with her life savings of $7,000 in a teeny tiny shop in rural New Plymouth Idaho, the company now employs 30 (mostly) local women in a successful e-commerce and wholesale manufacturing operation. Cheekys engages more than 2 million people each week on its Facebook page and is carried in over 4,500 stores. In 2019, Jessi was named among Idaho Business Review’s Women of the Year. In 2018, Cheekys was named one of the fastest growing companies in America by Inc. magazine and a top five boutique in the world by the sector’s largest trade association.
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