Jesús Cochegrus

Jesús Cochegrús is a Computer Science Engineer with over 20 years of experience leading companies in the video games, animation, and advertising sectors. He has been involved in projects for notable clients such as Coca-Cola, Nike, Nintendo, Siemens, and Audi. Notably, Cochegrús led the first Mexican company to be certified by Nintendo, Xbox, and PlayStation, and under his direction, the company launched the first Latin American game to reach #1 on iTunes, surpassing Angry Birds.

Over the past decade, Cochegrús has delivered more than 400 keynotes in 24 countries across America and Europe at prestigious management and leadership conferences including WOBI, MDRT, TEDx, YPO, and for top international brands such as Disney, BVLGARI, Coca-Cola, GM, HSBC, SAP, and Walmart. His talks provide deep insights into Customer Engagement, Marketing, Employee Experience, Business Models, Technology, and AI, utilizing his extensive background in the video game industry.

At the age of 39, a heart attack profoundly changed Cochegrús's life and perspective, leading him to a new purpose: helping others become GAME-CHANGERS, or the heroes of their own video game. He promotes this concept throughout his keynotes, encouraging individuals to embrace change and progress like they would in a video game—developing new abilities, acquiring new skills, and devising new strategies. He asks his audiences if they are ready to be the heroes of their own universe and to change the game in their personal and professional lives.

Cochegrús uses the video game industry as an analogy to transform complex business concepts into simple, practical, and engaging messages that are applicable to all levels and departments of an organization. He inspires attendees to take control of their game and become the GAME-CHANGERS of their worlds, both personally and professionally.

Known for his unique and engaging style, Cochegrús is often remembered as "the paper planes guy" or "the balloons with light guy" for his memorable interactions during his keynotes. These experiences not only convey messages but also deeply resonate with the audience, combining emotional impact with practical application.

His vast experience and innovative thinking have led Cochegrús to introduce new and disruptive approaches in areas like Customer Engagement, CX, Innovation, and Organizational Culture. He focuses on the intersection of cutting-edge technology, new business models, exponential thinking, and human emotions, addressing the evolving needs of both customers and the business environment. He often points out that what is "new" today in many industries has been a part of the video game industry for years.

Trusted by top global brands, Cochegrús has shared his innovative concepts through talks and workshops for companies like AUTODESK, AXA, BASF, Bose, Boston Scientific, BVLGARI, Canon, Caterpillar, Cisco, Coca-Cola, and many others. He teaches how to keep customers and teams engaged by understanding them, connecting with them, and leveraging technology to strengthen relationships.