Jim Fannin

Jim Fannin is known as America’s ZoneCoach®, having coached more champions in sports, business, and life than anyone else for over 50 years. Fannin is not just a life, business, or sports coach, but a coach who facilitates significant life changes. He uniquely pioneers the only proven blueprint for attracting the Zone mindset, helping transform millions by providing simplicity, balance, and abundance through his teachings.

In 1974, Fannin identified five critical markers for "thinking like a champion" and achieving the peak performance mindset known as the Zone across life, business, and sports. These markers are Self-Discipline, Concentration, Optimism, Relaxation, and Enjoyment, which collectively form the acronym S.C.O.R.E.®, the cornerstone of his coaching philosophy.

Fannin's extensive experience spans more than 50 years in professional coaching, consulting, and public speaking. He has successfully coached hundreds of professional athletes across 10 sports, including the PGA and LPGA Tours, NBA, NFL, NHL, MLS, MLB, and the Olympics. Additionally, he has trained tens of thousands of individuals and hundreds of companies across 50 industries in achieving peak performance. His insights and methodologies have been featured across major media outlets such as ESPN, NBC, ABC, CBS, and Lifetime, and he has been published in prestigious publications including the Wall Street Journal, Sports Illustrated, and Golf Magazine.

A prolific public speaker, Fannin has delivered over 2000 keynote speeches globally, with audiences ranging from 50 to 15,000 attendees. He skillfully customizes his presentations to align with the specific themes or missions of the organizations he addresses. Over the years, he has spoken to major corporations including Mitsubishi Electric, Navistar, Merrill Lynch, General Electric, IBM, Apple Computer, and Toyota.

Currently, Fannin continues to divide his time among public speaking, writing, personal coaching, and corporate consulting. Additionally, he dedicates time to personal fitness and travel. His authored works, including "The Blueprint: A Proven Plan for Successful Living" and "S.C.O.R.E. for Life: The Secret Formula for Thinking like a Champion," further extend his philosophy and methods to a broader audience. Fannin and his family reside outside Chicago, IL, where he also contributes to various seminars and developmental talks, including "The Couple's Blueprint to a Great Relationship" and "The Parent Blueprint: Coach Your Kids to Greatness."