Jim Gilmartin

Jim Gilmartin has emerged as one of America's experts on marketing and sales to baby boomer and older customers (Boomer+ customers). He has authored hundreds of articles on these rapidly growing and lucrative markets for many industries.

A frequent keynote speaker, presenter, and trainer at professional conferences, Jim presents to national and international groups on strategies for improving marketing and sales to baby boomers and older consumers, executing organizational change, and strategic thinking and planning. He also provides clients with a cost-effective Train-The-Trainer program to improve communications, sales, and service to complement existing sales and service training programs.

In addition to his knowledge of how to secure and retain these markets, Jim brings to his engaging presentations the experience of more than 20 years in business leadership, marketing, and operations positions. Serving as CEO of two corporations, and as senior vice president for a Chicago-based international health care system, he provided leadership to position the system as a leading provider of products to Boomer+ customers.

Since 1991, Jim has provided leadership to Lombard, IL-based Coming of Age, Incorporated, an integrated marketing firm specializing in developing and executing marketing, advertising, and sales campaigns, turnkey customer loyalty clubs, and sales and service improvement training programs to help clients increase market share and profit in Boomer+ customer markets.

Keynotes, Presentations & Seminars

Brain Power - The Driver of Marketing Communications - Consumer Behavior Marketing™ - 5 Keys to Understanding Boomer + Customer Paradigm Shifts Jim provides insights into why markets are tougher and why understanding how the brain determines what messages we receive and that perception and behavior changes over a lifetime is key to successful communications. He introduces a new research and communications paradigm -"Integrated Consumer Behavior Marketing™". Attendees learn the five needs and shifting values of target markets, how emotions drive marketing and sales, and the value of storytelling and "Conditional Positioning". Examples of effective communications are also discussed.

Brain Power - The Driver of Successful Sales - Consumer Behavior Selling™ Increasing Sales in Baby Boomer+ Older Consumer Markets Jim teaches the importance of understanding how the brain filters sales messages and the characteristics of the so-called "senior" market. He also discusses how to identify individual consumers' needs and purchase motivators, and create sales approaches and messages that convert interest into a buying decision.

How to Improve Customer Service & Increase Boomer+ Customer Satisfaction Jim's seminar highlights the unique characteristics of Boomer+ Customers and provides strategies to improve operations, policy development, and customer service and satisfaction. He delves into the critical nature of the 50+ adult markets, what makes Boomer+ Customers different from younger markets, and effective customer service techniques.

Related & Supporting Keynotes, Presentations & Seminars

What Board & Executive Leadership Must Know - Business Development in Rapidly Growing Boomer+ Consumer Markets This presentation explores the business dynamics of a rapidly growing Boomer+ Customer population and how the physiological and behavioral dynamics of aging affect product/service development, marketing, sales, delivery, and customer satisfaction.

Supporting Sales & Service Associates - What Management & Supervisors Must Know About Boomer+ Consumer Markets Jim provides management and supervisory techniques necessary to support successful sales and services to Boomer+ Customers.

Telephone Selling to Boomer+ Customers: How to Avoid Typical Mistakes Jim discusses basic telephone techniques for selling to Boomer+ Customers, typical mistakes, and examines appropriate approaches.

Building Customer Loyalty - Developing and Executing a Value-Oriented Customer Loyalty Program/Club – Adding Value beyond the Intrinsic Value of Your Products & Services Jim teaches how to develop, execute, and manage a program to increase profit and engage the support and loyalty of program members by providing them member-only company, national, and local benefits and services. He explains the elements of a successful program, how it benefits customers and the company, the resources needed, and a formula to determine costs.

10 Steps to an Integrated Marketing Company - Brand Management: When Thinking Of Your Company, What Comes To Your Customer’s Mind? Jim discusses the 10 steps to becoming an Integrated Marketing company and the value of focusing upon the development of brand value, equity, and key "stakeholder" satisfaction.