Jim Sterne

Jim Sterne has spent over two decades in the realm of technical product sales and marketing. He started his career as a professional explainer, elucidating the intricacies of Visicalc when the term "personal computer" was unfamiliar to many. He adeptly conveyed the functionalities of sales order processing systems to users of hand-cranked tabulators and played a significant role in the Computer Aided Software Engineering (CASE) tool revolution. His ability to simplify complex concepts in object-oriented programming has benefited software engineers nationwide.

Since 1994, Sterne has focused exclusively on the Internet as a marketing medium. His expertise is constantly refreshed through his role as a founding partner of a regional Internet access provider and his consulting work with some of the world's most prominent companies and innovative startups. Following the release of the NCSA's Mosaic web browser, Sterne launched the world's first "Marketing on the Internet" seminar series on September 27, 1994. This pioneering eight-city tour educated U.S. audiences about the potential of the Internet for advertising, marketing, sales, and customer service.

Sterne's literary contributions include several influential books, with "Web Metrics; Proven Methods for Measuring Web Site Success" highlighting his expertise in digital analytics. His books, translated into 10 languages, cover a range of Internet marketing strategies and are a testament to his deep understanding of digital engagement and measurement. Notably, he produced the first Emetrics Summit in 2002 and is the Founding President of the Digital Analytics Association. In 2018, he introduced the Marketing Evolution Experience to make analytics accessible to all marketers. His latest publication is "Artificial Intelligence for Marketing: Practical Applications."

Sterne continues to share his insights at global conferences and has lectured at prestigious institutions such as Stanford, Oxford, and MIT. His reputation as a gifted speaker is underscored by his frequent invitations to keynote at private conferences and his consistent high ratings at Internet World events over six consecutive years. Sterne’s presentations are highly customized to each audience, emphasizing practical strategies for enhancing web effectiveness and customer interaction in the digital age. His ongoing consulting work helps clients worldwide integrate the Internet into their marketing strategies, focusing on both increasing operational efficiency and enhancing customer experiences.