Joe Pine

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is the co-founder of Strategic Horizons LLP, a studio aimed at helping businesses innovate in their value offerings. Pine has developed a notable reputation through his focus on the economic opportunities of transformational business models, including his advocacy for businesses to stage meaningful experiences that prioritize safety and engagement.

Together with his partner James H. Gilmore, Pine authored "The Experience Economy: Competing for Customer Time, Attention, and Money," a re-release of their original work which underscores the significance of creating memorable experiences over mere goods and services. This book, now published in fifteen languages, illustrates how businesses can excel by staging experiences that are inherently personal and valuable. Their other collaborative works include "Authenticity: What Consumers Really Want," which explores the growing consumer demand for genuine interactions and was recognized as one of the top ten business books of 2007 by Amazon.com.

Pine also wrote "Mass Customization: The New Frontier in Business Competition," which details the shift from mass production to mass customization. This shift allows companies to efficiently meet individual customer needs while maintaining low costs, a concept that has been embraced by numerous industries as they strive to differentiate their offerings. His insights are frequently shared in esteemed publications such as the Harvard Business Review and The Wall Street Journal.

Before his current roles, Pine held various technical and managerial positions at IBM for 13 years, significantly contributing to the launch of the Application System/400. His innovative approach to integrating customer feedback in the development process greatly enhanced product quality and played a crucial role in IBM’s Rochester, Minnesota facility receiving the Malcolm Baldrige National Quality Award in 1990.

Currently, Pine is a Lecturer in Columbia University’s Master’s Program in Technology Management, where he educates future leaders on creating value and innovation in technology management. He continues to share his expertise on global stages, including the World Economic Forum, TED in California, and South by Southwest in Austin, Texas. Pine also serves on the editorial boards of Strategy & Leadership and Strategic Direction and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy.