Joey Reiman

Named One of the 100 people who will change the way the world thinks by Fast Company, Joey Reiman is CEO & Founder of the global consultancy, BrightHouse, a company whose mission is to bring greater purpose to the world of business. Father of ideation - a term he coined - Reiman has emerged as the world's foremost intellectual of purpose theory and its application in commerce.

His breakthrough purpose methodology and frameworks have been adopted by the likes of Procter & Gamble, The Coca Cola Company, McDonald's and many other Fortune 500 companies. As professor at the Goizueta School of Business at Emory University, Reiman helps tomorrow's leaders unlearn worn and wary business models replacing them with strategies for the business of life.

Reiman's newest book, his fourth, is called The Story of Purpose: The Path to Creating a Brighter Brand, a Greater Company, and a Lasting Legacy follows in the tradition of his wildly selling business book, Thinking For A Living, which spawned a movement celebrating the power of ideas.

Winner of hundreds of honors, including the Cannes Lion, Corporate Marketing Leader of the Year, The Maynard Jackson Youth Foundation Ladder award-- demonstrating a consistent commitment to learning by helping others climb the educational ladder to achieve success. And this year Joey had the distinctive honor of being named Graham Executive in Residence at Sewanee University.

Reiman says his greatest accolade is his self-proclaimed title of FAMILLIONAIRE, a person whose real wealth is in his family.