John Joseph

John Joseph is the frontman for the legendary punk band, the Cro-Mags, and an accomplished author with works such as "The Evolution of a Cro-Magnon," his inspirational memoir, and "Meat Is for Pussies: A How-To Guide for Dudes Who Want to Get Fit, Kick Ass, and Take Names," a resource for men's health that delves into the benefits of a plant-based diet. His latest book, "The P.M.A. Effect," explores the impact of positive mental attitudes on life transformation. As a musician, author, and triathlete, Joseph's remarkable life journey from the streets to achieving personal and physical transformation has made him a respected speaker on resilience, overcoming adversity, and the benefits of veganism.

His personal battles with drug addiction, experiences in foster care, and escape from a life of crime illustrate a life overcoming extreme challenges. His stories are not only a recount of his past but serve as a motivational guide for others facing their own struggles. Joseph emphasizes the importance of positive thinking, smart decision-making, and the power of action in his presentations, which are filled with energy and poignant lessons derived from his own experiences.

While continuing to perform as the lead singer of the Cro-Mags, Joseph travels globally to spread his message about the plant-based lifestyle and its comprehensive benefits, not only for individual health but also for ethical and environmental reasons. He addresses misconceptions around veganism, particularly within the punk and athletic communities, challenging stereotypes and advocating for a life free from animal products. Joseph's influence extends beyond music and public speaking; he actively mentors at-risk and incarcerated youths and adults, and continues to engage in various creative projects, including adapting his memoir for film and developing other significant media projects. Joseph resides in New York City, where he continues to inspire and influence a global audience through his multifaceted career and impactful initiatives.