John Zogby

John Zogby is senior partner at John Zogby Strategies. He is an internationally recognized pollster and author with a deep understanding of American politics and culture. Zogby has developed innovative polling methodologies and analytical frameworks that distinguish him from his peers. Notably, he introduced "Tribal Analytics™," a technique that segments the American population based on shared core values rather than traditional demographics. This approach has been cited in various popular media outlets, including NBC's "West Wing" and the Netflix movie "House of Cards."

Zogby has worked with leading corporations and institutions such as IBM, Microsoft, GE, St. Jude Children's Research Hospital, Wal-Mart, and the US Chamber of Commerce, providing them with insightful research that informs their strategic decisions. His analysis and data-driven insights are highly valued across various sectors, influencing both corporate strategies and public policy.

As the author of significant works like "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" and "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," Zogby continues to contribute valuable perspectives on societal shifts and future trends. His columns and articles have appeared in Forbes.com, The Washington Times, and Politics magazine, where he offers critical analyses on a range of topics from political trends to consumer behavior. A former professor with 24 years of teaching experience, Zogby's presentations are renowned for their informative and engaging nature, often highlighted by his ability to discuss complex topics without relying on prepared remarks, fostering a dynamic interaction with his audience. His extensive experience in public speaking is evidenced by his well-received appearances at various prestigious forums, including the World Affairs Councils of America and the Morning Forum of Los Altos, CA.