Jon Leiberman

Jon Leiberman is a sought after broadcaster and professor who specializes in the business of storytelling. Having worked for everyone from CNN to Howard Stern to “America’s Most Wanted,” Leiberman has a vast amount of experience in finding and retaining an audience.

Leiberman is currently the Vice President of content, influencer and social marketing for Demandbase – the leader in account-based marketing and account-based experience. He is an award winning B2B storyteller who leads content marketing teams to excellence using storytelling to drive business results across all areas of the company.

Previously, he was a Global Vice-President for SAP managing a communications team of multi-media content creators within Global marketing and Global corporate affairs. His team was honored with two dozen Telly awards for excellence in corporate and B2B storytelling featuring customers. He also served as Executive producer for some of SAP's largest virtual events including 'Sapphire Now' and the 'Customer Success Summit.'

Leiberman's career has been based on innovative storytelling at the highest levels - in print, digital, television, radio and the corporate world. He has been an Emmy award-winning investigative television and radio correspondent, host and executive producer. He has created and executive produced original video series in addition to consulting major corporations and media entities on content development, production and execution in addition to marketing strategy and social media.