Jonathan Mildenhall

Jonathan Mildenhall has worked with some of the world’s biggest brands including Airbnb, Coca-Cola, Audi, Smirnoff, General Motors, Guinness and PlayStation. He has helped companies innovate and strive for diverse and inclusive representation not only in the marketing and advertising sectors, but as a globally focused initiative.

Mildenhall has been recognized as a global leader in branding, marketing, and commercial creativity for three decades. Having spent 15 years in London working on brands like Audi, Playstation and Smirnoff, Mildenhall moved to the US in 2006 to lead the creative fortunes of The Coca-Cola Company. During his eight years there Coca-Cola enjoyed unprecedented creatively driven commercial growth.

In 2014 Mildenhall moved to San Francisco to join Airbnb as the company’s CMO and in just four years, Airbnb grew from challenger brand status to arguably the world’s most influential (and valuable) travel brand. In 2018 Mildenhall launched his own marketing consultancy, TwentyFirstCenturyBrand. The company now has two offices (London and San Francisco) and has served many companies including Pinterest, Uber, Peloton, WeWork, Nextdoor and Mars.

TwentyFirstCenturyBrand is rapidly becoming the go to company for 21st century companies looking to define and invest in their brand or 20th century companies looking for radical marketing transformation. Via the ‘Four Pillar’ model Mildenhall and his team are helping redefine what it takes to build the most influential brands of our time.