Joseph Jaffe

Joseph Jaffe is an author and entrepreneur with a deep focus on marketing, innovation, and customer engagement. As a consultant and thought leader in these areas, he has collaborated with a variety of Fortune 500 companies and startups, leveraging his expertise to drive growth and innovation. Jaffe's approach emphasizes the transformative power of conversational marketing and the strategic role of customer service, advocating for a shift from traditional advertising to more dynamic and interactive methods.

Jaffe is the President and Chief Interruptor of Crayon, a new marketing company that integrates a wide range of services including strategic and creative agency services, consulting, and M&A advisory. This role complements his position as Admiral at HMS Beagle, a strategic consultancy that assists clients in navigating the challenges of modern business environments. His extensive experience also includes founding and leading Evol8tion, an innovation agency that connects startups with established brands to foster growth and innovation.

He is an acclaimed speaker, known for his engaging talks at various prestigious venues including a TEDx event at the Westport Library where he presented "Retinkering Marketing" and "The Inevitable Demise of the Corporation." His insights into marketing and customer relations are further shared through his popular marketing blog "Jaffe Juice" and his podcast "Across the Sound," which has been recognized as a "Best Marketing Podcast" by MarketingSherpa.

Jaffe has authored several influential books on marketing and business strategies. His publications include "Life After The 30-Second Spot: Energize Your Brand With A Bold Mix Of Alternatives To Traditional Advertising," "Join the Conversation," "Flip the Funnel: How to Use Existing Customers to Gain New Ones," "Z.E.R.O," and "Built to Suck: The Inevitable Demise of the Corporation… and How to Save It?" His literary work complements his teaching role at West Virginia University’s Reed College of Media, where he contributes to the Integrated Marketing Communications online graduate program focusing on brand evolution strategy.

His perspectives on marketing and business strategy have been featured in major media outlets such as CBS Evening News, ABC World News, Bloomberg, NPR, The Wall Street Journal, and The New York Times, among others. Jaffe's commitment to advancing marketing and business practices is evidenced by his active participation in organizations like the Founder’s Institute, Entrepreneur’s Round Table, and Techstars. He continues to impact the academic world by lecturing at notable institutions such as NYU’s Stern Business School, Cornell’s Johnson School of Business, and Syracuse University.