Josh Bernoff

Josh is senior vice president of idea development at Forrester Research and is responsible for identifying, developing and promoting some of the company's most influential and forward-looking ideas.

Josh is the co-author of the BusinessWeek best-selling book "Groundswell: Winning in a World Transformed by Social Technologies," a comprehensive analysis of corporate strategy for dealing with social technologies.

Josh's newest book "Empowered: Unleash your Employees, Energize your Customers, Transform your Business" (Harvard Business Review Press, 2010), written with fellow Forrester analyst Ted Schadler, tells how to manage your company in the age of empowered customers and employees.

Josh joined Forrester in 1995. In 1996, he created the Technographics segmentation, a classification of consumers according to how they approach technology. Forrester has used this segmentation as the basis of its consumer research offering, also called Technographics, since 1997. Josh is also known for 10 years of analysis of the television industry.

Josh's research, analysis and opinions appear frequently in publications like The New York Times and The Wall Street Journal. He writes a column for Marketing News, a publication of the American Marketing Association and blogs for Forrester and Advertising Age.

For 14 years, prior to becoming a Forrester analyst, Josh was prominent in technology startups, including Course Technology, MathSoft and Software Arts.

Josh has a bachelor's degree from Pennsylvania State University and was a National Science Foundation fellow in the graduate program in mathematics at MIT.