Kate Jhaveri

Kate Jhaveri has been the Global Head of Marketing at TikTok since 2022. Previously, Jhaveri was appointed Chief Marketing Officer of the NBA. In her role, Jhaveri was responsible for leading the global marketing operations for the NBA, NBA G League, and NBA 2K League, including the development of innovative marketing campaigns and brand messaging across all platforms to connect with fans and grow the game of basketball around the world. Additionally, she oversaw the consumer insights and analytics departments to enhance the NBA’s consumer data strategy and implement new marketing programs.

Previously, Jhaveri served as CMO of Twitch, where she established the platform as the leader in live interactive content. Leading Twitch’s brand strategy, Jhaveri oversaw a global team of 90 employees and was responsible for growing, engaging, and retaining the brand’s core audiences of more than 15 million daily active viewers and more than three million unique content creators each month.

Prior to Twitch, Jhaveri was Head of Consumer Marketing at Twitter, where she managed all consumer-facing campaigns that drove increased user growth, engagement, and brand relevance with consumers worldwide. Jhaveri also previously served as Head of Brand Marketing at Facebook and spent seven years at Microsoft overseeing the worldwide Marketing Communications team for Windows, Internet Explorer, and Bing.com. Earlier in her career, she was Manager of Corporate Strategy at Dell.

She received her MBA from Dartmouth’s Tuck School of Business in 2003 and graduated with a bachelor’s degree from the College of the Holy Cross in 1995.