An expert in marrying commercial acumen and creative enterprise, Katie Baron has spent almost 20 years helping guide forward-thinking brands and individuals in retail, media, fashion, publishing, wellbeing, and the arts.
She's currently a foresight director at global trends intelligence agency Stylus, where she spearheads the Retail & Brand Comms and Pop Culture & Media divisions – helping brands navigate the now, plan for what comes next and/or shape the future.
She is also a senior contributor at Forbes, spotlighting pioneering thinking in sectors as diverse as sex, sports and style.
As a thought-leader, she’s spoken at international events and institutions including Milan Design Week, Decoded Futures, International Retail Design Conference (IRDC), CogX, WRLDCTY, Condé Nast Traveller Points of View and The V&A, and has helped establish future-scoping think-tanks including London College of Fashion’s Digital Anthropology Lab.
An accomplished storyteller, her unique future-focused cross-industry perspective has led to special projects including curating & hosting the Frieze Academy’s EXHIBITIONism talks and CaixaForum’s fashion + series.
She has also authored two books: Stylists: New Fashion Visionaries (2012) and Fashion & Music: Fashion Creatives Shaping Pop Culture (2016) and is Editorial Director of The 3rd Act, a new magazine dedicated to the art of movie-making.
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