Kelli Finglass

Kelli Finglass has been the the fierce guardian of the DCC for 34 years now, maintaining a delicate balance between trailblazing and tradition.

Since wearing the star-spangled uniform herself in the 80’s, Finglass is the only DCC in history to receive an invitation to cheer a fifth and final season without going through the audition process.

Blending her field precision skills as a Drum Major from Lindale, TX, studying dance at TCU, and earning a BBA in International Marketing from the University of North Texas, Finglass was filled with enthusiasm & experience to lead the Dallas Cowboys Cheerleaders to World Class status.

Becoming Director at just 27, she quickly distinguished herself as a savvy entrepreneur and successful brand builder. With bold and creative vision, Finglass focused on projects that promoted performance excellence, visibility, profitability, and community service. Her career includes the creation of the internationally distributed DCC Calendar collection, Youth Cheer & Dance Camps, the Junior Dallas Cowboys Cheerleaders, the annual Cowboys Christmas Extravaganza live show, elaborately costumed halftime productions, a Mattel licensed DCC Barbie, an NFL licensed DCC Teddy Bear, DCC Exercise Videos, and a commercial Show and Appearance program. Finglass landed the DCC hundreds of television and stage performances including Saturday Night Live, Oprah, and an epic live performance with legendary rock band Queen and Dolly Parton.

One of Finglass’s biggest triumphs was positioning the Dallas Cowboys Cheerleaders uniform in The Smithsonian’s Museum of American History.

Anyone who has watched Finglass’s star rise on the hit TV series, “Dallas Cowboys Cheerleaders: Making the Team”, and Netflix’s leading docuseries, “America’s Sweethearts” has seen her quick witted “Kellisms” create her reputation as a tough, yet tender coach.

Most meaningful to Finglass’s heart, are the ongoing Veterans hospital and senior care center visits where lifting spirits provide her and her team the truest opportunity to be a “Cheerleader”.