Ken Segall

Ken Segall is the New York Times Bestselling author of "Insanely Simple" and "Think Simple," books that delve into how simplicity played a pivotal role in Apple's success and its further application in global business practices. As the former Ad Agency Creative Director for both Apple and NeXT, he collaborated closely with Steve Jobs for over 12 years. His contributions include leading the creative team behind Apple’s acclaimed "Think different" campaign and introducing the iconic "i" prefix used in Apple’s product line. Segall has also assumed the role of worldwide agency creative director for other renowned brands such as IBM, BMW, Intel, and Dell.

Currently, Segall channels his extensive experience into speaking engagements worldwide, where he discusses the power of simplicity in business. His presentations are rich with insights into Steve Jobs' management style and branding strategies, incorporating behind-the-scenes stories from his time at Apple, focusing on advertising strategies and campaign developments. These talks draw on his direct experiences with Jobs and his leadership at major global brands, providing actionable advice on embracing simplicity to drive company success.

Additionally, Segall runs his blog at kensegall.com where he shares his thoughts on technology and marketing, and manages Scoopertino.com, a website known for its humorous take on Apple-related news. His role as a speaker and consultant on branding, creative work, and product naming continues to influence a wide range of industries, evidenced by his engaging talks on topics such as Branding, Business Communications, Business Culture, Business Strategy, Business Trends, Creativity, Innovation, Marketing, Retail, and Technology. His unique perspective not only reflects his professional journey but also highlights his ongoing impact on the marketing industry globally.