Kevin Lee

Kevin Lee Didit CEO, an industry pioneer in Search Engine Marketing and Digital Marketing since 1995 has authored hundreds of columns for many publications. His book "Search Engine Advertising" is a widely praised, hot seller. At Didit, Kevin developed Didit's proprietary Maestro holistic search and auction-based display campaign optimization technology. Current projects include application of "Big Data" to SEM and display campaigns, a "secret sauce" method of optimization. Kevin pioneered the "Managed Technology" model of cross-media digital campaign management for marketers AND agencies. Didit's solid growth earned Didit Inc. 500 & Deloitte fast 500 recognition. Kevin has spoken at over 450 conferences sharing best practices. Kevin contributed to the SEM industry evolution as a SEMPO BOD member and Kevin is also active in transforming cause marketing as a founder of We-Care.com. Kevin earned his MBA from Yale in 1992, and was recognized as an Ernst & Young Entrepreneur Of The Year finalist in 2008 and 2009. In addition, in 2008, Kevin Lee and partner David Pasternack launched a social entrepreneurship venture, www.We-Care.com technology that causes, supporters and businesses, generating millions for the nonprofit causes. 2008 also marked the launch of a Didit subsidiary, www.PowerProfiles.com, Online Business Directory a an SEO and publishing experimental lab for Didit.