Kim Perell

Kim Reed Perell is a highly accomplished CEO, serial entrepreneur, and angel investor with an extensive background in digital media and technology. She led Adconion Direct as CEO after the company emerged from the merger of Frontline Direct and the Adconion Audience Network in 2011. Under her leadership, Adconion Direct thrived, developing a unified technology platform and a strong team, laying down a blueprint for excellence across the global organization. Reed Perell previously founded and was the CEO of Frontline Direct, a performance marketing company she grew to over $100 million in annual revenue before its acquisition by Adconion Media Group in February 2008.

Reed Perell is known for her dynamic approach to business and her commitment to innovation, leadership, and corporate responsibility. Her leadership philosophy is centered around the belief that great people make great companies, which is reflected in Adconion Direct's culture and its engagement with community service. The company supports various local organizations each quarter, including Ronald McDonald House and Habitat for Humanity, among others. This commitment not only enriches the community but also strengthens the team spirit within the company.

Beyond her corporate achievements, Reed Perell has significantly contributed to the business and entrepreneurial communities through her publications and speaking engagements. She is a top-rated motivational speaker and recognized as one of the top 50 speakers globally. She has delivered keynotes at numerous prestigious forums, including a TEDx talk at Pepperdine University titled "The Secret to Success: It’s Not What You Think." Reed Perell is also a bestselling author, with notable works such as "JUMP: Dare to Do What Scares You in Business and Life" and "The Execution Factor: The One Skill That Drives Success." Her books and talks provide invaluable insights into leadership, entrepreneurship, and personal development, emphasizing the importance of execution and the ability to adapt through effective business pivots.

Kim Reed Perell holds a Bachelor of Science in Business Administration, Magna Cum Laude, from Pepperdine University. Her educational background, combined with over two decades of experience in scaling and selling technology companies, positions her as a leader who not only envisions success but also inspires and empowers others to achieve it.