Kyle Lacy

Kyle Lacy brings over 15 years of experience in marketing, strategy, and digital operations. He is currently the Chief Marketing Officer at Lessonly, a team learning software company based in Indianapolis, IN. Before joining Lessonly, Lacy held senior positions at OpenView Venture Partners, Salesforce, and ExactTarget.

Lacy is the author of three books: "Twitter Marketing for Dummies," "Social CRM for Dummies," and "Branding Yourself." He has been recognized both locally and globally for his expertise in social media. Over the years, Lacy has taught over 175 companies and businesses worldwide about social and digital media strategies. His professional journey includes regular contributions to his blog at KyleLacy.com, which has been featured on AdAge 150 and the Wall Street Journal Online.

Lacy's speaking engagements cover a wide range of topics including content marketing, collaborative consumption, consumer behavior, technology trends, digital marketing strategy, demand generation, B2B marketing, social media management, and more. He designs custom social media presentations tailored to specific industry demands, and he advocates for thorough planning and goal-setting in business strategies, especially in utilizing social media tools for business and communication. Lacy's approach involves shifting team perspectives on communication to ensure buy-in and cohesive strategy implementation.