Larry Chase

Larry Chase is a renowned marketing and internet consultant, recognized for founding the first marketing firm on the Internet in 1993. His groundbreaking work has garnered attention from major publications and networks, including The New York Times, CNN, and CNBC, who regularly seek his insights on the internet and e-commerce.

Before his ventures online, Chase had an extensive career as a strategic writer for prominent New York advertising agencies, including Young & Rubicam and DDB Needham. His background spans sixteen years of working on a variety of projects across consumer goods, business-to-business accounts, and different media. His shift to internet marketing occurred when he realized his passion for a medium that was still nascent, leading him to establish the first online ad agency and author the influential book "Essential Business Tactics for the Net, 2nd Edition," published by John Wiley. This guide offers practical advice on using the internet for internal and external business affairs, reflecting the comprehensive experience and unique perspective Chase has gained from his work with clients like Con Edison, 3Com, and Time Warner.

Chase is also the publisher of "Web Digest For Marketers" (WDFM), the first online marketing newsletter, which has a significant impact with over 150,000 monthly readers and content syndicated to platforms like Advertising Age and Business Marketing Magazine.

Among the many platforms where he has shared his expertise, Chase has addressed diverse settings from CEO roundtables to large scale industry conferences, boasting clients like Digital Equipment Corporation, PG&E, and NASDAQ. Each of his speeches is meticulously crafted to address the unique business strategies, marketing, and advertising needs of his audience, ensuring relevance and practical application in today's digital landscape.