Lazar Dzamic

After being the head of brand planning at Google Zoo, and with more than 20 years of strategic marketing experience, Lazar Dzamic is one of Europe's leading brand and marketing strategists. From the stage and the classroom, he shares his experience and know-how with the world’s largest companies to help them develop and curate authentic attention and brand relevance. He co-wrote "The Definitive Guide to Content Marketing," which clarifies how the customer journey is now anybody's game (and what to do about it).

Dzamic speaks with authority on why resonant marketing content is crucial for driving deep customer engagement that leads to commercial success. His memorable storytelling transforms audiences, giving them the insights to integrate a brand’s purpose into the core of their business communications. Dzamic is often asked to help leaders and companies adapt their marketing frameworks to launch new profitable business models and internal innovation strategies.

Dzamic’s wealth of experience and a lengthy track record as a trusted adviser to major brands like P&G, Unilever, PwC, and Virgin has enabled him to test and prove his fervent belief that meaningfully connecting a company’s data to their unique story engages people both intellectually, and emotionally, at exponential rates. His accessible charm enables his ideas to resonate across industries and organizations, helping anyone rethink what attention marketing does to create stand-out business formulas. Audiences worldwide praise Dzamic’s inquisitive mindset and continual provocations into the data, digital, and business strategies that are defining tomorrow’s most sustainable and profound brands.