Leif Nelson is the Ewald T. Grether Professor in Business Administration & Marketing, a Barbara and Gerson Bakar Faculty Fellow, and a Distinguished Teaching Fellow at Berkeley Haas. He is a social psychologist who studies judgment and decision making, enjoyment and preference, and more generally, scientific practice in experimental psychology.
Nelson is a former Associate Editor at Marketing Science, Management Science, and Judgment and Decision Making. Guest editor at Journal of Marketing Research (special issue on field experiments) and Marketing Science. Former member of the editorial board at Journal of Consumer Research and at Journal of Marketing Research.
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