Leo Pusateri

Leo Pusateri is president of a sales consulting and training firm that specializes in value-based training in the financial services industry. Founded in 1992, the company's Unique Value Proposition (UVP) empowers organizations and individuals to articulate their unique value. The firm's client list is extensive, encompassing senior leadership teams, broker-dealers, RIAs, investment management firms, private banks, family offices, insurance companies, and international private wealth consultants. His firm is also recognized for its global reach, having conducted training in cities including Singapore, Spain, Vancouver, Zurich, and London.

With over 25 years of sales and marketing experience, Pusateri spent a decade as a sales consultant with Learning International—formerly Xerox Learning Systems—where he developed strategies to enhance sales productivity for Fortune 500 companies. In 1989, he was appointed as vice president of marketing for Elias Asset Management, an investment advisory firm. Pusateri extended his expertise by forming strategic partnerships, such as with PriceMetrix of Toronto in 2008 to assist financial advisors in improving their business management. He also opened an office in Toronto and launched Pusateri Canada to expand his firm's consulting capabilities.

Pusateri is an accomplished author, with works such as "mirror mirror on the wall am i the most valued of them all?" which was published in 2002, exploring the concept of value discovery in financial services. He is renowned for his dynamic speaking style, delivering keynotes like "You are the Value," "Becoming A Branch or Firm of Destination," and "Pricing Your Value," which emphasize understanding and communicating organizational value, creating market reputation, and confidently pricing services based on value. His expert topics include Marketing, Sales, Entrepreneurship, Leadership, Management, Strategic Planning, Finance/Banking, and Executive Coaching. He consistently advocates for consultative and respectful dialogue, embodying the values he teaches in his professional endeavors.