Lilli Gordon is the visionary founder behind First Aid Beauty (FAB), a skincare brand dedicated to providing clean, effective, and scientifically advanced products for sensitive and problem-prone skin. Launched in 2009 at the age of 55, Gordon drew on her own personal struggles with sensitive skin to create a line of dermatologist-tested solutions that address common skin concerns and are free of irritants like artificial fragrances, parabens, and harsh chemicals. She led the company to an acquisition by Proctor & Gamble in 2018 for $250 million, but has stayed on as CEO.
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