Lilliana Vazquez

At barely five feet tall, Vazquez brings a larger than life presence to everything she does -- her upbeat personality and approachable style combined with her natural ability to connect with audiences, earned her the position as co-host of E! networks’s daily morning shows “E! News” and “Pop of the Morning.”

For the previous five years Vazquez was a regular contributor on TODAY where she shared her experiences and expertise with millions of viewers each week, covering the latest in technology, business, travel, entertainment, and lifestyle. As a correspondent for “Access Daily” and “Access Hollywood”, she brings wit and passion to Hollywood’s most watched red carpets, from the Oscars to the Golden Globes, and gives viewers entree into the lives of the biggest names in entertainment including Julia Roberts, Jennifer Lopez, Robert De Niro, Charlize Theron and Garth Brooks. Whether as a panelist or style expert, she’s a go-to personality for a breadth of entertainment shows.

Vazquez has always been at the forefront of digital media. In 2008, she launched her bargain- hunting blog, CheapChicas.com, where she offered innovative ideas on how to shop smart along with a fresh perspective on fashion. To mark the 5th anniversary of the blog, Vazquez released the ultimate bargain-hunting guidebook, The Cheap Chica’s Guide to Style: Secrets to Shopping Cheap and Looking Chic (Penguin). More recently she founded TheLVGuide.com, where Vazquez and her team of tastemakers share the best shopping, trends, and inspiration to help consumers “live your most stylish life, effortlessly.” This year, in a partnership with Kohl’s, she launched The Outfit Bar, a new guided in-store shopping experience featuring hand-picked looks curated by Vazquez for every occasion.

Born and raised in Fort Worth, Texas to a Puerto Rican father and Mexican mother, Vazquez is first-generation Latinx who radiates gratitude for the dedication and sacrifices that her family made for her. Among the first in her family to attend college, her parents insisted on investing in her early education, paving the way for her to earn a full academic scholarship at The George Washington University, where she earned a double-major in international business and entrepreneurship.

Focusing her charity efforts on community organizations, Vazquez is most actively involved with the Hispanic Federation, the nation’s premier Hispanic nonprofit organization seeking to support in-need families and advocate on issues such as education, health, immigration, and economic empowerment. She also embraces and welcomes her responsibility as a role model for others in the Latinx community who aspire to work in fashion and television.

Lilliana currently resides in Manhattan with her husband.