Limor Fried

Limor Fried is an American electrical engineer and owner of the electronics hobbyist company Adafruit Industries. She is influential in the open-source hardware community, having participated in the first Open Source Hardware Summit and the drafting of the Open Source Hardware definition, and is known for her moniker ladyada, an homage to Lady Ada Lovelace.

Fried studied at MIT, earning a BS in Electrical Engineering and Computer Science (EECS) in 2003 and a Master of Engineering in EECS in 2005. For part of the qualification she created a project called Social Defense Mechanisms: Tools for Reclaiming Our Personal Space. Following the concept of critical design she prototyped glasses that darken when a television is in view, and a low-power RF jammer that prevent cell phones operating in a user’s personal space.

During 2005, Fried founded what became Adafruit Industries, first in her MIT dorm room, later moving to New York. The company designs and resells open source electronic kits, components, and tools, mainly for the hobbyist market. In 2010 the company had eight employees and shipped more than $3 million worth of product. The company's mission extends beyond the adult hobbyist audience to pre-school STEM education.

In 2009, she was awarded the Pioneer Award by the Electronic Frontier Foundation for her participation in the open source hardware and software community. Fried was awarded the Most Influential Women in Technology award, in 2011, by Fast Company magazine. and became the first female engineer featured on the cover of Wired. In an interview with CNET, Fried said, "If there's one thing I'd like to see from this, it would be for some kids to say to themselves "I could do that" and start the journey to becoming an engineer and entrepreneur." Limor was named "Entrepreneur of the Year" in 2012 by Entrepreneur, of the 15 finalists she was the only female.

In response to the launch of Microsoft's Kinect for the Xbox 360 in 2010, Fried, along with Phillip Torrone, organized a $1,000 challenge to create an open source driver. After Microsoft condemned the challenge as modification to their product, Adafruit increased the prize to $2,000 and then $3,000. This prompted a response from a Microsoft company spokesperson:

Microsoft does not condone the modification of its products ... With Kinect, Microsoft built in numerous hardware and software safeguards designed to reduce the chances of product tampering. Microsoft will continue to make advances in these types of safeguards and work closely with law enforcement and product safety groups to keep Kinect tamper-resistant.

After significant advancements in the open source drivers, spokespeople from Microsoft stated that they did not condemn the challenge, and in fact were excited to see what the community developed.