Liz Forkin Bohannon

Organizations continue to face rapidly changing work environments, sales teams who are stuck in analysis paralysis, and the urgent need to rethink business models, products, and services to meet the changing needs of their customers. But what Plucky Leaders know is that inside these challenges you can find the greatest opportunity to pivot, progress, and innovate, and that’s exactly what Founder and CEO of Sseko Designs encourages her team to focus on through any challenge.

Bohannon is the Founder and CEO of socially conscious fashion brand Sseko Designs, which she founded in 2009 as a way to provide educational and economic opportunities for women in East Africa, while creating a brand of beautifully designed and sustainably conscious products from jewelry, to clothes, shoes and handbags.

In 2020, just as the pandemic turned every business upside down, Bohannon and her team surpassed their business goals by over 100% because she guided them through the principles in her Bestselling Book, Beginner’s Pluck: Build Your Life of Purpose & Impact Now, where she helped her team reclaim their curiosity and apply a beginner’s mindset to creating a new revenue stream that exploded sales.

Organizations around the world are using Plucky Principles like Dream Small, Become a Problem Finder, and Own Your Average to smash sales goals, drive innovation, and build teams focused on passion, purpose, and impact.

Bohannon shares the lessons learned from her 10-year journey growing Sseko from three women under a mango tree, into a successful international brand that provides employment, educational and entrepreneurial opportunities to thousands of women across the globe.